Manthan’s Demand Signal Management has a 4-level architecture that is structured to enable process transformation for the CPG industry. It brings you new capabilities that drive a more structured and fruitful partnership between CPG and retail - leading to shopper delight and therefore, greater brand value.

The Foundation Layer harmonizes and enriches data from the shopper and the retailer - from across sources and channels. Customizable analytics then provides you insights that can empower real-time decisions across the brand and shopper lifecycles.

To add to acquisition, harmonization and analytics, Manthan’s Demand Signal management solution also brings you the ability to execute your plans. Which is what makes DSM special and makes the shopper feel special.

Step 1

Data Acquisition

Make relatable sense of multiple varied data streams

Multi Retailer POS

Multi Retailer POS

Distributor Data

Distributor Data

Market research

Market research

Internal Data

Internal Data

Shopper Demographics

Shopper Demographics

Social Media

Social Media

Step 2

Foundation Layer

Integrate and harmonize multiple inputs to create a comprehensive analytic repository

Cleanse

Cleanse

Enrich

Enrich

Homogenize

Homogenize

Integrate

Integrate

Demand Signal Repository

Step 3

Visualization

Leverage insights and analytics to drive actions

Sales

Sales

Shipment

Shipment

Pricing

Pricing

Promotions

Promotions

Brand

Brand

Category

Category

New Product Launch

New Product Launch

Shopper

Shopper

Step 4

Execution Intelligence

Generate role and function specific reports to drive cross-organization insights

Demand Forecasting

Demand Forecasting

Shopper Activation

Shopper Activation

OOS Analytics & 
Execution

OOS Analytics &
Execution

Trade Spend Analytics

Trade Spend Analytics

Pricing Strategy &Analytics

Pricing Strategy &
Analytics

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