The Evolution of Downstream Data- Why CPG companies are still lagging behind?
Manthan, a leading provider of Retail and CPG analytics solutions partnered with CGT to better understand the evolution of downstream data and why adoption of solutions like Demand Signal Management is still lagging behind.
Over half of the respondents are making progress with big data, and over 80 percent believe a single source of truth is a strategic advantage and that an analytics platform is a critical component to success. But despite the good intentions and the proof beyond hype that data and analytics benefit the bottom line, only 10 percent have deployed DSM.
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Manthan is the Chief Analytics Officer for consumer industries worldwide. Manthan's portfolio of analytics-enabled business applications, advanced analytics platforms and solutions are architected to help users across industries walk the complete data-to-result path - analyze, take guided decisions and execute these decisions real-time. Sophisticated, yet intuitive analytical capability coupled with the power of big data, mobility and cloud computing, brings users business-ready applications that provide on-demand access and real-time execution - the only path to profit in a contemporary, on-demand and connected economy. Manthan is one of the most awarded analytics innovators among analysts and customers alike - with over 170 customers across 21 countries. To see how your business can gain from analytics, Visit www.manthan.com